Libra OnDemand Executive Interview | 2011 HITEC

While at HITEC 2011, CRM Analyst Lauren Carlson from Software Advice met with Gregg Hopkins, President & CEO of Libra OnDemand, to discusss CRM trends in the hospitality industry. During the interview, Gregg talked about the different disciplines of CRM and how they “talk to eachother.” He discussed the “hot” trends in the market, including cloud computing and mobile applications. Gregg shared the importance of reputation management for hotels through social media. And, he discussed the unique qualities of Libra OnDemand that are being embraced by members of the hospitality industry.