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Reaction to "CRM: Go Vertical, Customize or Integrate"

A bit ago I read a great blog post by Lauren Carlson at Hospitality CRM Software Advice titled “CRM: Go Vertical, Customize or Integrate?”  I couldn’t help but relate Libra OnDemand to what Lauren was discussing.

Libra OnDemand is without a doubt a powerhouse for the hospitality sector.  With the offerings of CRM & Analytics, Concierge & Guest Relations, Sales Groups & Events, Loyalty Management & Rewards, Email Marketing Campaigns, Customer Portal, and HMS Portal, Libra OnDemand is truly a robust solution.

In reading, I realized that our solution built completely in the cloud fits into the categories Lauren mentioned. Taking a “verticalization” perspective, our solutions are very specific.  The hospitality industry, including hotels, resorts, nightclubs, restaurants, and event venues would all be quite familiar with the terminology and functionality included.  Lauren mentioned some of the drawbacks found in vertical solutions, including technical obsolesce and lack of customizable freedom.  Neither of these are found in Libra OnDemand!

Being built on top of the Force.com platform allows for real-time updates and continuous development of the Libra OnDemand application.  Likewise, in house development continues to roll out new features as part of a managed package the user does not need to worry about.  Being a cloud based SaaS solution, updates are able to be pushed in real time to clients.  This eliminates any concern for “old” or “outdated” software, and removes the need to purchase a new version just to obtain a feature.  Clients are subscribing to service, ensuring they always have the most up to date solution possible.

On the same note, users can attest to the fact that Libra OnDemand is an extremely customizable package.  Not only is multi language and multi currency support built into the platform, custom solutions and workflows are intuitive enough for clients to develop themselves.  Plus, when a bit more customization is needed (or just a bit of help), our world class support department and team of in-house developers are available to assist.

Overall ,it is important to ensure whatever platform, solution, or service researched is going to be adaptable enough for the client.  Having a managed package, with customization options, high caliber support, and cutting edge development is a good place to start.

Interested in this type of solution? We should chat.  Reach out to Libra OnDemand at info@libraondemand.com.  Want to see what all the chatter is about?  Sign up for a free trial at www.libraondemand.com.


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