Libra OnDemand Expands Crew in the Cloud with Additions to Communications and Professional Services

Celebration, FL - January 31, 2012 - The crew in the cloud is getting even larger with the addition of two new members at Libra OnDemand, the leading provider of cloud CRM and hospitality solutions.

A veteran in the hospitality industry, Jonathan Reynolds joins the team as Professional Services Director. Recognized for his expertise in hospitality based information technology, Reynolds brings valuable insight to assist in the rapid growth of Libra OnDemand.

Prior to joining Libra OnDemand, Reynolds was the Director of Information Technology at The Setai South Beach by GHM, and Viceroy Miami.  He also brings over seven years of experience from previous positions at MICROS Systems in Senior Project Management and Senior Product Specialist roles.

Reynolds is excited to be joining the crew in the cloud stating “I am jumping head first into showing existing and future clients the power of what Libra OnDemand offers…many are only scratching the surface of what we can really do!”

The world has gone social, which brings the naming of Eric Oppegaard to the position of Marketing and Communications Manager. 

“The hospitality industry, and marketers in general, need to embrace social communication…if you are not talking about your brand in these spaces, everyone else will be,” said Oppegaard.
 

“Oppie” as the crew calls him, has over ten years of experience in Marketing and New Media. Recognized for his early adoption and insight into online communities and Social Media, Oppegaard provides guidance for the company and clients using these and other platforms. Holding positions previously at The Walt Disney Company, ESPN, Madison Ambulance, and Fairview Research, Oppegaard will employ his eclectic background at Libra OnDemand.

“Jonathan and Eric are success oriented people that will contribute greatly to our team and help us exceed our goals both internally and externally as we continue to grow our organization,” commented Gregg Hopkins, President of Libra OnDemand.

About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Relationship Management (HRM) system provides a suite of subscription based, easy to use, web applications: CRM & Analytics; Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). Libra OnDemand is a division of Newmarket International, Inc. (www.newmarketinc.com). For further information contact Eric Oppegaard at eoppegaard@libraondemand.com or +1 407 412 9296 x1429.

Libra OnDemand Poised for Growth with Addition of Three Customer Success Managers

Leading hospitality technology systems provider anticipates “significant growth” in 2012 —

Libra OnDemand, the leading provider of cloud based hospitality applications designed to drive sales and increase revenues for the world’s premier hospitality organizations, continues its rapid growth with the addition of three experienced Customer Success Managers to its staff. The new hires, Pam Vickers, Jennifer Trevino and Raemarie Roqué, are key additions to help Libra OnDemand meet the increasing demand for its innovative Hospitality Relationship Management (HRM) system. 

Pam Vickers joins Libra OnDemand in the role of Customer Success Manager. A 25-year veteran of the hospitality industry with companies such as L’Ermitage Hotel Group, Beacon Hotel Corporation, and Hotel Information Systems, Vickers brings a wealth of experience in hospitality technology to Libra OnDemand and its clients. Based in the New England area, Vickers will primarily serve clients in the northeastern United States and abroad.   

Vickers’ experience in the hospitality industry runs deep as evidenced by her participation as a guest lecturer at the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University. For the past two years, Vickers was featured as an industry expert at HFTP’s annual Hospitality Industry Technology Exposition and Conference (HITEC).

Another key player with 14 years of hospitality experience, Jennifer Trevino, joins Libra OnDemand as a Customer Success Manager. As a recent seven-year veteran at Travelocity with progressive levels of responsibility, Trevino’s role as a regional sales director positions her perfectly as a trusted partner for Libra OnDemand’s vast clientele, ranging from small boutique hotels to the world’s largest hospitality chains. Trevino also excelled as Drury Hotel’s e-marketing manager during a six-year span. Based at Libra OnDemand’s headquarters in Celebration, Florida, Trevino will primarily consult with hospitality clients in the southeastern United States and abroad.

The hiring of Raemarie Roqué is the final piece of Libra OnDemand’s trifecta. Roqué brings more than 10 years of solid software experience gained during her tenure at CA Technologies. Skilled at consulting clients in Software-as-a-Service (SaaS) products, her reputation as a trusted technical advisor will continue at Libra OnDemand. Based in Orange County, California, Roqué will consult with hospitality organizations on the Pacific Coast and abroad.

Gregg Hopkins, President of Libra OnDemand, speaks highly of Vickers, Trevino and Roqué.  “We are truly excited to have not just one, but three high-caliber consultants to accelerate our business development efforts for 2012. We are poised for significant growth next year.”

About Libra OnDemand

Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Relationship Management (HRM) system provides a suite of subscription based, easy to use, web applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact info@libraondemand.com or visit www.libraondemand.com. Libra OnDemand is a division of Newmarket International, Inc. (www.newmarketinc.com).

Newmarket International, Inc. Acquires Libra OnDemand

NEWMARKET® INTERNATIONAL, INC. (www.newmarketinc.com), today announced that it has acquired LIBRA ONDEMAND (www.libraondemand.com), a leading cloud based CRM (Customer Relationship Management) system designed to meet the needs of global hospitality. The purchase will extend the value and benefits of NEWMARKET INTERNATIONAL’S products and services. 

The purchase of LIBRA ONDEMAND fits into NEWMARKET INTERNATIONAL’S strategy to provide the most complete sales solutions across hotels and venues of all levels of complexity and worldwide. 

“The acquisition of LIBRA ONDEMAND is highly complementary to our existing solution set,” says Jeff Hiscox, President and Chief Executive Officer at NEWMARKET INTERNATIONAL. “Both NEWMARKET INTERNATIONAL and LIBRA ONDEMAND have recognized the benefits of delivering a true cloud-based delivery model on top of the Force.com platform from Salesforce.com®. Combined, the companies now offer hospitality business services for Above Property Sales, Property Sales, Clustered Sales, Loyalty Management, and Marketing Automation.” 

“We are so excited to join the NEWMARKET INTERNATIONAL team,” stated Gregg Hopkins, President of LIBRA ONDEMAND. “The acquisition of LIBRA ONDEMAND by NEWMARKET INTERNATIONAL is a natural fit for us—to combine our teams and bring to market new, innovative, and unrivaled cloud-based solutions for hospitality and our mutual customers. It’s also great to partner with the market-leader in hospitality groups and meetings, NEWMARKET INTERNATIONAL.” 

Hopkins will join NEWMARKET INTERNATIONAL, continuing as President, LIBRA ONDEMAND, a division of NEWMARKET INTERNATIONAL, INC. Hopkins will manage all aspects of LIBRA ONDEMAND’s business, and LIBRA ONDEMAND will continue to maintain operations and service existing customers out of their headquarters in Celebration, Florida, a suburb of Orlando. 

About Newmarket International

Founded in 1985, Newmarket® International delivers proven business services that turn venue space into revenue streams. Today, our solutions are a cornerstone in the global hospitality marketplace, with more than 28,000 installations worldwide. Our flagship product Delphi® remains the industry standard for empowering hospitality to generate more revenue, lower costs, increase profitability, and improve guest satisfaction.  Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. For more information, please visit www.newmarketinc.com or contact marketinginfo@newmarketinc.com, and follow Newmarket International on Twitter, Facebook, and LinkedIn.

About Libra OnDemand

Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of subscription based, easy to use, web applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.

Be Our Guest at IHMRS 2011

Libra OnDemand invites you to be our guest at IHMRS 2011, the International Hotel, Motel & Restaurant Show at New York’s Jacob K. Javits Convention Center!

As the hospitality industry’s largest gathering in North America, IHMRS will feature three full days of exhibits from Sunday, November 13 through Tuesday, November 15. With more than 700 suppliers and approximately 30,000 attendees, this is an industry event you don’t want to miss! Come visit Libra OnDemand in the Technology Innovation Pavilion at Booth 3156A!

Best of all – we are pleased to offer you FREE ADMISSION to the show! Just follow our custom VIP registration link: Libra OnDemand Success and complete the online Attendee Show Registration form. For more information, you may also visit the IHMRS website. Then, when completing the Attendee Show Registration form, enter Libra OnDemand’s unique code – “SUCCESS” – to receive your complimentary discount.

If you have any further questions or would like to schedule an appointment with a member of the Libra OnDemand team, please contact us at info@libraondemand.com or 407.412.9296.

Come learn more about the award winning, easy to use, subscription based technology solutions and services of Libra OnDemand. Get a personalized demo of our cloud based, Hospitality Management System that enhances guest experience and ultimately helps your organization achieve more “SUCCESS! 

We’ll se you there!

Libra OnDemand Cloud-Based Solution Provides Valuable Guest Intelligence To Dolce Hotels and Resorts

Libra OnDemand and its comprehensive Hospitality Management System is providing Dolce Hotels and Resorts with a complete 360-degree view of the company’s global customer base, resulting in a better understanding of their guests. Libra OnDemand’s cutting-edge customer relationship management (CRM) functionality enables the creation of comprehensive guest profiles, including tracking of customer preferences, shareable across Dolce’s entire portfolio.

New Jersey-based Dolce selected Libra OnDemand as a guest communication tool, interfacing with its corporate marketing platform and using it to generate pre- and post-stay confirmation e-mails and other guest correspondence. As a result, Dolce hotels are now able to deliver personalization of guest experiences while also executing targeted marketing campaigns via an integrated email marketing platform. Just as important, Libra OnDemand is helping Dolce identify high-value guests and is helping ensure that the proper level of service is provided to them.

“We wanted to find out who our guests are—what their interests are, what VIP spend should look like—but it’s grown to become a property-level tool that can really affect guest service,” says John Edwards, Dolce’s Corporate Director of Information Technology. “At the hotel level, we will use Libra as a tool to look up guests and find out what we know about them, including their past guest survey scores and any issues they may have had. Libra is really a single point of reference—a guest data warehouse. This is what a CRM system is supposed to be.”

Libra OnDemand’s hospitality solutions are natively built using cloud technologies, meaning the applications available to interface with the system are virtually infinite. “Because it’s in the cloud, we can use Libra as a sales tool as well, leveraging the data there via add-on applications for a ton of flexibility,” Edwards says. “It’s suddenly data overload over here, with more information than we know what to do with. It’s a very good problem to have, believe me.”

The cloud aspect of Libra OnDemand has also saved Dolce considerable money and effort from a data security standpoint. Not only does Libra OnDemand require almost no new hardware, it also has international safe harbor and data security rules built in for nearly all major country markets. “Each country has its own unique requirements on data security, but the Libra system takes care of figuring all of that out for me automatically,” Edwards says. “More to the point, with a traditional CRM system, I would have to stand up data centers in any given country we do business in; with Libra, that’s not necessary.”

The dashboard tool within Libra OnDemand interfaces with an array of different property management systems, including all three platforms employed by various Dolce properties. “That has made data analysis incredibly easier,” Edwards says. “For the first time, we’re able to view and sort performance results across properties in a single, standardized report. We’re not only comparing apples to apples, but we’re now able to do it in a way that is intuitive and logical.”

Libra OnDemand provides a flexible, secure and affordable solution that streamlines and automates the way customer interactions are managed. Accessible through any web browser and compatible with almost every major property management system, Libra OnDemand requires no upfront capital investment, has no hidden technology costs and charges no fees for ongoing basic maintenance and support. For more information, please contact Libra OnDemand President Gregg Hopkins at ghopkins@libraondemand.com, or visit www.libraondemand.com.

About Dolce Hotels and Resorts

Dolce Hotels and Resorts, a privately held operator of 27 upscale hotels, resorts and conference hotels in North America and Europe, was founded in 1981. The company is headquartered in Rockleigh, N.J. and employs more than 4,000 worldwide. Additional information is available at www.dolce.com.

About Libra OnDemand

Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of subscription based, easy to use, web applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.