Tuesday
Jul102012

Newmarket International Delivers Delphi on Salesforce.com's Force.com Platform to Bring the Hospitality Industry into the Cloud

Newmarket International selects Force.com to tap into the power of social, mobile, and open cloud technologies to transform customers into social enterprise

Portsmouth, NH – July 10, 2012 – Newmarket® International, Inc., today announced Delphi® sales and catering is now built on Force.com, salesforce.com’s social enterprise cloud platform for building employee social apps. The release, Delphi®.fdc, is a market leading sales and catering solution for empowering hospitality to increase revenue, lower costs, and improve customer satisfaction and guest loyalty.

Additionally, Newmarket International announced they will now market, sell, and support Salesforce Sales Cloud, the world’s number one sales application, integrated with Newmarket International’s market leading solutions for Hospitality Relationship Management™ (HRM™).

“To remain competitive, hospitality companies need to embrace a new approach that amplifies operations and dramatically improves the customer experience,” said Shawn McGowan, COO of Newmarket International. “Working with salesforce.com, we can now offer customers a seamless, cloud-based offering built off industry-leading CRM and hospitality solutions. We expect this partnership to change how the hospitality industry delivers services, and what customers expect.”

“The power of Force.com, combined with Newmarket International’s hospitality solutions and expertise, serves as a great example for how industry leaders are leveraging our social enterprise platform to deliver amazing new ways for companies to manage and interact with customers,” said Ron Huddleston, senior vice president, ISV & Alliances at salesforce.com.

The Power of Social, Mobile and Open 
Available today, Delphi.fdc from Newmarket International embeds hospitality sales and catering capabilities directly into Salesforce and enables turn-key access to powerful sales, operations, planning, and reporting tools in a collaborative cloud-based platform.

Product Key Features 
Delphi.fdc was specifically designed for boutique, midscale, limited service, and event-only hospitality venues. Capabilities allow sales managers to:
  • Track the activities and performance of their sales teams as well as monitor key performance indicators and associated results in real-time.
  • Streamline the entire sales and catering process from initial event inquiry to booking room blocks, function space, and generating service orders so sales teams have more time to focus on seeking out and closing new business.
  • Automate day-to-day catering operations to increase employee productivity and reduce human error which leads to flawless event execution thus creating happy clients and reduced costs.

About the Force.com Platform and AppExchange 
Force.com is the trusted social enterprise platform for building and running any employee app in the cloud. Force.com powers the Salesforce CRM apps, the more than 275,000 custom apps used by salesforce.com customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,500 ISV apps built by partners such as BMC, FinancialForce.com and Fujitsu.

Enterprise apps built on the Force.com platform can be easily distributed and marketed through the salesforce.com AppExchange http://www.salesforce.com/appexchange/.

The salesforce.com social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes Force.com, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and Database.com, the cloud database to integrate the social enterprise.

About Newmarket International, Inc.
Founded in 1985, Newmarket International, Inc. delivers proven business services that turn function space into revenue streams, delivering greater ROI and profitability. Today, Newmarket International solutions are a cornerstone in the global hospitality industry, with more than 28,000 installations worldwide. Our flagship product Delphi® remains the industry standard for empowering hospitality to increase revenue, lower costs, and improve customer satisfaction and guest loyalty. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. Hospitality Information ServicesMTech, and Libra OnDemand are wholly owned divisions of Newmarket International, Inc. MeetingMatrix is a product of Newmarket International, Inc. For more information, visit us online at www.newmarketinc.com.

Tuesday
Jun262012

Destination Hotels & Resorts Leverages Newmarket® International Hospitality Relationship Management™ Platform to Manage Its Portfolio of Properties

Recent Acquisitions by Newmarket® International of Libra OnDemand, MTech, HIS and MeetingMatrix form a complete Hospitality Relationship Management™ (HRM™) solution for Destination Hotels & Resorts, the 4th largest hospitality management company in the United States.

Portsmouth, NH - June 27, 2012 – Managing over 9,300 guest rooms, 18 golf courses and 16 full-service spas across 40 independent, luxury and upscale hotels, resorts and golf clubs is a complex management operation with unique needs and service requirements. Providing the highest levels of guest service together with seamless sales, marketing and operations business processes, Destination Hotels & Resorts has embraced the new additions of Libra OnDemandMTech, and MeetingMatrix to the Newmarket International family.

“With our growing collection of 40 unique hotels and resorts, we need a pre-eminent, contemporary CRM solution that integrates with our complex business model, one that will support the vast needs of our clients, customers and guests,” stated Andre Fournier, Senior Vice President of Sales and Marketing for Destination Hotels & Resorts.

By utilizing Delphi, Destination Hotels & Resorts shares leads, account and contact information. The ability to better manage events and improve communications between banquets and sales results in superior event execution. To ensure the best level of guest service, this information is fully integrated with guest and company profiles within Libra OnDemand. Destination Hotels & Resorts now has the ability to obtain a complete 360-degree view of their guests.

“Libra OnDemand provides us with a dynamic CRM solution in addition to state of the art analytics, research and reporting, allowing for influential marketing execution and optimized results,” stated Nancy Kern, Assistant Vice President of Marketing for Destination Hotels & Resorts. “The ability to track preferences and stay history from one property to the other within our collection vastly enhances our marketing efforts and on property guest services.”

As a result of Newmarket International’s acquisitions, a full suite of integrated HRM solutions are employed on a daily basis to manage exceptional and memorable guest experiences. Records generated and stored in both Delphi and HotSOS can be related to one another using Libra OnDemand. This delivers higher customer satisfaction levels, increases guest loyalty and drives future revenue and sales.

Libra OnDemand’s cloud based functionality enables the creation of comprehensive guest profiles, including tracking of customer preferences, HotSOS and individual service requests as well as guest relations cases. “We selected Libra OnDemand because it is built on the powerful Force.com platform which easily integrates with our systems across our diverse portfolio,” commented Lori Losasso, Vice President of Business Applications for Destination Hotels & Resorts. “Combined with our other applications, this provides a global view of our guests and the power of data that is at our fingertips.” By utilizing this guest data, Destination Hotels & Resorts is personalizing guest experiences and tracking overall customer satisfaction, which ultimately increases positive reviews and loyalty.

With the preventative maintenance (PM) and workflow management solutions available in HotSOS, teams track service level of rooms and equipment, maintain asset life and create an efficient process for handling service requests. “HotSOS gives us the capability and tools to effectively manage the workflow process from inception to completion. Real time dispatching, routing, response tracking and the ability to be pro-active to conflict resolution are essential components to successful service,” said Mike Shutts, Vice President of Corporate Engineering for Destination Hotels & Resorts. “We have been able to avoid duplication of efforts and to measure twice and cut once.” Since these records are also stored in Libra OnDemand, HotSOS ensures overall customer satisfaction and allows personnel to unobtrusively learn more about guest behavior.

The Newmarket International family of Hospitality Relationship Management products are leading the way in helping Destination Hotels & Resorts manage complex groups, events, sales and catering, and identify high-value guests all while ensuring that the proper level of service is provided. As a result of these tightly integrated solutions, gaining valuable guest intelligence happens automatically, across multiple departments, with little to no manual intervention.

About Destination Hotels & Resorts
Destination Hotels & Resorts is a privately held hospitality management company headquartered in Colorado. With nearly 40 independent, luxury and upscale hotels, resorts and golf clubs, Destination is the fourth largest hospitality management company in the country. The company’s portfolio features more than 9,300 guest rooms, 18 golf courses and 16 full-service spas. Destination Hotels & Resorts properties are located in key metropolitan and resort markets including Washington, D.C., Chicago, Seattle, Denver, San Diego, Santa Fe, Aspen, Austin, Phoenix, Portland, Palm Springs, Palos Verdes, Maui and Lake Tahoe. The company is
a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises.

For a complete list of properties in the Destination Hotels & Resorts collection, please visit
www.destinationhotels.com.

About Newmarket International, Inc.
Founded in 1985, Newmarket International, Inc. delivers proven business services that turn function space into revenue streams, delivering greater ROI and profitability. Today, Newmarket International solutions are a cornerstone in the global hospitality industry, with more than 28,000 installations worldwide. Our flagship product Delphi remains the industry standard for empowering hospitality to increase revenue, lower costs, and improve customer satisfaction and guest loyalty. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. Hospitality Information Services,MTech, and Libra OnDemand are wholly owned divisions of Newmarket International, Inc. For more information, visit us online at www.newmarketinc.com.

Thursday
May312012

New Media Hospitality Launches MyrtleBeachResorts.com

MyrtleBeachNow and MyrtleBeachResorts.com merge to become the most useful travel resource for visitors to the Myrtle Beach, South Carolina area. Features include information on resort and hotel accommodations, ratings and reviews, dining, local news and events, and currently available discounts and specials.

Myrtle Beach, SC (PRWEB) May 31, 2012

New Media Hospitality Solutions, a leading provider of multi-channel interactive marketing strategies for the hospitality industry, launches the new MyrtleBeachResorts.com destination travel portal to serve thousands of vacationers coming to the Grand Strand.

http://www.MyrtleBeachResorts.com conjoins the extremely popular MyrtleBeachNow portal to make it an even more valuable resource for travelers interested in coming to the Myrtle Beach area. New Media Hospitality’s goal is to offer the most informative travel resource, where to stay, where to eat, news and events and of course - how visitors can save money on their next visit.

“It just made sense to combine the strengths of these two highly visible web sites for visitors to secure the best value and travel experience,” says Bob Fill, Vice President of New Media Strategies. “The merger allows us to create a sweet spot for hotel deals and vacation offers which of course, is the real draw for the majority of our web traffic. The same great Myrtle Beach information and hotel deals as before…Just more of it….a lot more of it,” Mr. Fill states.

So what can new and returning visitors expect of the newly launched http://www.MyrtleBeachResorts.com
The new MyrtleBeachResorts.com features a hotel and resort directory that highlights the three main “sections” of the Grand Strand: North Myrtle Beach, Myrtle Beach, and “South Strand.” It also has many different classifications of hotel offers, including Best Rate, Last Minute Deals, and Book Early Deals. The Myrtle Beach travel portal also highlights and reviews visitor favorite businesses, such as restaurants, shopping venues, theaters, and annual events.

About New Media Hospitality Solutions:

New Media Hospitality, based out of Myrtle Beach, South Carolina, is a full service interactive marketing agency specializing in multi channel marketing and ROI-driven technology solutions for hotels and resorts. The Company is a strategic partner of Libra OnDemand focused on integrated CRM cloud technologies and serves as it marketing arm throughout the United Stated and overseas. New Media Hospitality Solutions product offering includes traditional interactive marketing, SEM, web site development, creative design services, mobile marketing, social CRM and a host of other new media solutions.

For more information, please call 1-843-839-7237 or email sales(at)newmediahospitality(dot)com.

 

Monday
Mar192012

Improve Guest Experience with Responsive Design Email Marketing

 Celebration, FL - March 19, 2012Libra OnDemand announces “Responsive Design” email marketing for the hospitality industry, with customized displays on mobile and tablet devices.

Many websites now auto-detect mobile devices, including smartphones and tablets, displaying appropriately formatted versions of a given web page. This process of content negotiation makes for a better user experience when viewing web content, however only when that information is embedded into a web page. So, what about emails?

With the continued surge in usage of mobile devices, more than 80% of hospitality consumers, including hotel, restaurant, and entertainment venue guests, now check email inboxes on smartphones and tablet devices. The vast majority of marketing and transactional emails that guests receive on these devices are not formatted correctly for screen size and contribute to a poor experience…until now.

Libra OnDemand is proud to announce that as part of its expanded New Media Hospitality offerings, it can now create and launch “responsive design” email campaigns - emails that will automatically be formatted to fit the screen of the each device. Historically, pre and post stay communications, such as confirmation, pre-arrival, thank you and survey requests that hotels and resorts send out, have elevated formatting and are often challenging, if not impossible, to read on mobile and tablet devices. With this new leading edge capability, guests and travelers that check their email on their mobile devices will automatically be served a correctly formatted and designed email. No more scrolling, squashing, shrinking or pulling the design in order to read the email. The design will be perfectly and properly formatted, “responsive” for that specific user experience.

According to Gregg Hopkins, President of Libra OnDemand, “We are only scratching the surface here.  Hospitality organizations with strict branding and creative needs no longer have to rely on text based content in order to communicate with their guests via email. They can be as elaborate as they desire. Our current resort customers have inquired and we have ‘responded’.”

Responsive Design Email Marketing Examples

About Libra OnDemand

Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Relationship Management (HRM) system provides a suite of subscription based, easy to use, web applications: CRM & Analytics; Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). Libra OnDemand is a division of Newmarket International, Inc. (www.newmarketinc.com). For further information contact Eric Oppegaard at eoppegaard@libraondemand.com or +1 407 412 9296 x1429.

Tuesday
Jan312012

Libra OnDemand Expands Crew in the Cloud with Additions to Communications and Professional Services

Celebration, FL - January 31, 2012 - The crew in the cloud is getting even larger with the addition of two new members at Libra OnDemand, the leading provider of cloud CRM and hospitality solutions.

A veteran in the hospitality industry, Jonathan Reynolds joins the team as Professional Services Director. Recognized for his expertise in hospitality based information technology, Reynolds brings valuable insight to assist in the rapid growth of Libra OnDemand.

Prior to joining Libra OnDemand, Reynolds was the Director of Information Technology at The Setai South Beach by GHM, and Viceroy Miami.  He also brings over seven years of experience from previous positions at MICROS Systems in Senior Project Management and Senior Product Specialist roles.

Reynolds is excited to be joining the crew in the cloud stating “I am jumping head first into showing existing and future clients the power of what Libra OnDemand offers…many are only scratching the surface of what we can really do!”

The world has gone social, which brings the naming of Eric Oppegaard to the position of Marketing and Communications Manager. 

“The hospitality industry, and marketers in general, need to embrace social communication…if you are not talking about your brand in these spaces, everyone else will be,” said Oppegaard.
 
“Oppie” as the crew calls him, has over ten years of experience in Marketing and New Media. Recognized for his early adoption and insight into online communities and Social Media, Oppegaard provides guidance for the company and clients using these and other platforms. Holding positions previously at The Walt Disney Company, ESPN, Madison Ambulance, and Fairview Research, Oppegaard will employ his eclectic background at Libra OnDemand.

“Jonathan and Eric are success oriented people that will contribute greatly to our team and help us exceed our goals both internally and externally as we continue to grow our organization,” commented Gregg Hopkins, President of Libra OnDemand.

About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Relationship Management (HRM) system provides a suite of subscription based, easy to use, web applications: CRM & Analytics; Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). Libra OnDemand is a division of Newmarket International, Inc. (www.newmarketinc.com). For further information contact Eric Oppegaard at eoppegaard@libraondemand.com or +1 407 412 9296 x1429.