Tips & Hints for Email Marketing

Marketing to Your Customer Database

Libra OnDemand includes with powerful tools to market to your customer database. By combining rich CRM profile data with email marketing tools, you can segment your entire database by multiple criteria such as stay patterns, guest preferences, survey results, demographics data, spend history and others. You can then create highly targeted email campaigns that will have a high chance of striking home with their intended recipients.

First Sign Up for a Vertical Response Account

We use Vertical Response as our platform partner for email marketing services and CAN-SPAM compliance. We have created a strong integration with the Vertical Response solution, providing the ability to manage email marketing communications from within Libra OnDemand.
To get you started, please contact your Libra OnDemand account executive to sign you up for a VR account and to activate VR services for your organization.

Then Create Email Templates

Email Templates are created in the Communication Templates section of Libra OnDemand setup.

1. Go to the Setup screen and navigate to the Administration Setup->Communication Templates->Email Templates section.
2. Click the New button and create either a Custom or HTML template. If you already have a pre-designed html code for your template, simply copy and paste it to a new Custom template.
   
   
   
3. For HTML templates, you would need to use a pre-defined Letterhead. Please refer to the following Help page for additional information about email templates and letterheads.

Remember that you can use the merge fields in the template editor to personalize your email content.

Create an Email List

Email Lists allow you to select members for email campaigns. There are two types of Email Lists: Standard (members are selected and added to the email list at the time of list creation) and Dynamic (members are added to the list at the time of campaign launch using pre-defined filter criteria). You would typically use standard lists for most of your email campaigns and you’d use dynamic lists mainly for pre-arrival and post-departure email communications.

1. Click on the Email Lists tab, then click New to create a new Email List.
   
2. Enter the list name and specify whether this is going to be a Standard or a Dynamic list. Click the Save button.
   
3. Click Manage Members button to go to the member selection screen.
   
4. Select whether you are going to build your list primarily from email addresses contained in the Contact or Reservation profiles.
5. Select the Object for your search. If you are searching by main profile data of contacts or reservations, select Contact or Reservation as the object name. You can also search by any objects that are related to your primary object.
6. Specify the Field name for the selected object and your search criteria. Click Go to display the results of your search.
7. If you are creating a Standard list, select the list members that you want to add and click the Add Selected button.
   
8. For Dynamic lists, click the Save Query button instead.
   

Now your Email List is ready and can be associated with email campaigns.

And Finally Create the Campaign!

1. Click on the Email Campaigns tab and then New to create a new campaign.
   
2. Use the Email Template field to select the template that you want to use.
3. Use the Status field to track the approval process for the campaign. Only Reviewed campaigns can be activated for launch.
4. Specify the Frequency of the campaign. Select ‘One Time’  to send the email only once. Use ‘Scheduled’ to be able to specify a time schedule for repeat campaigns. Click Save.
5. Click the New Campaign List button to associate your email list(s) with the campaign.
   
   
6. If you are creating a Scheduled campaign, click the New Campaign Schedule button to create a schedule of campaign launches. You can create Daily, Weekly and Monthly schedules.
   

   
7. Now you are all set! Click the Activate button a the top of the screen to launch the campaign!